Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.
TV industry players and TV-focused marketers realized they could piggyback on this new consumer habit. The idea was not to compete with social media, but to use it so that televised shows, events, and ad campaigns won more audience and audience participation.
Social TV is how these ideas are being made tangible.
In a from we define what social TV is, analyze the most important social TV trends, examine the audience for social TV, detail how social TV is forcing broadcasters and advertisers to rethink their strategies, and look at how data vendors are slicing and dicing all that TV-linked social chatter.
Here’s an overview of the rise of social TV:
- There’s a lot at stake: If social TV can help make that advertising more effective, or help social media skim some of those dollars, the
- Social TV is already here: It’s already an established habit with audiences around the world, with activity has grown hand-in-hand with the mobile explosion. Smartphones and tablets have made it much more convenient for people to comment on TV, even as they watch it.
- It can be used in many valuable ways: . Social TV data can be like having a thousands-strong focus group at your fingertips.
- All the major social media platforms are moving into the space, but Twitter is in the lead: Twitter, Facebook and Google+ have all been used for social TV-flavored strategies. Of the three, T. Twitter’s . Twitter , but to do so in TV audience’s twitter feeds — online and on mobile.
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